Sonic Facial Brush Market Will Touch USD 10 Billion By 2025: Grand View Research Inc.

According to a recent report published by Grand View Research, Increase in skin-related diseases, coupled with growing beauty consciousness among the consumers, is anticipated to drive the sonic facial brush market. Furthermore, increased spending on skin care products and treatments due to rise in disposable income is expected to boost the market growth.

According to a report, “ Sonic Facial Brush Market Size, Share & Trends Analysis Report By End Use (Personal, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 – 2025 ”, published by Grand View Research, Inc.,The global sonic facial brush market size is expected to reach USD 10.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% over the forecast period. The market is expected to witness significant growth due to increase in awareness related to skin health and beauty products.

Commercial sonic facial brush occupied the largest market share in 2018 owing to increasing number of people opting for salon-based beauty treatments. The geriatric population is more prone to problems like skin ageing, wrinkles, and skin elasticity, which has resulted in increasing preference for salon-based treatments. Major salons have been observed using latest machinery and devices to provide skin care treatments to their customers. This is expected to increase the consumption of sonic facial brushes in salons and spas.

In addition, manufacturers are forming contractual alliances with branded and local salon brands to boost product sales. Personal sonic facial brushes are expected to witness the fastest growth during the forecast period due to increase in consumption of at-home beauty devices. Benefits such as ease-of-use and cost effectiveness are anticipated to increase the demand for the product for personal use. This is expected to fuel overall market growth from 2019 to 2025.

Sonic facial brushes were majorly sold via offline channels in 2018. However, due to growth of e-commerce and digital marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa and Purplle is expected to boost the sales via online channels during the forecast period. The online sales are also driven by websites of major manufacturers like Pixnor and L’Oreal. This is expected to increase online sales over the forecast period.

In 2018, North America held a major share in the sonic facial brushes market due to the presence of the major players as well as high awareness about beauty devices among the population. In addition, there has been a rise in skin allergy occurrences among the population due to prolonged exposure to sun and UV radiations. This is expected to boost the skincare market growth in the next few years, which will propel the demand for sonic facial brushes. Asia Pacific is the fastest growing region in this market. Major factors contributing to the robust growth are increase in disposable income due to rapid urbanization, major players penetrating the market, and growth of the facial cleansing appliances market. Countries like China and India are the major consumers of cosmetic products all over the world. This is anticipated to drive the market for sonic facial brushes in the projected period.

Further key findings from the study suggest:

  • By end use, the personal segment in sonic facial brushes market is expected to ascend at a CAGR of 6.1% over the forecast period owing to increasing use of at-home beauty devices
  • L’Oréal acquired Clarisonic, a market leader in sonic skin care devices and technology. This acquisition expanded L’Oréal’s brand portfolio and enabled the company to enter into the skin care device market
  • Pixnor launched a 7-in-1 sonic facial brush to increase its product offering. This face cleanser comes with 7 different types of brushes. These brushes serve different cleansing purposes such as cleaning, massaging, and exfoliation
  • In May 2016, Foreo launched its Luna sonic facial brush. It is very small in size and easily fits into a purse or travel kit. This strategy was employed by Foreo to improve its product offering.

Regional Insights

In terms of revenue, the sonic facial brush market in North America accounted for the maximum share in 2018. Majority of the global sales were driven by U.S. in 2018. Growing geriatric population, increased purchasing power, coupled with rise in skin-related diseases, are the major factors contributing to the market growth in this region. The geriatric population in this region is increasingly becoming aware about their appearance and looks. This is anticipated to increase product demand in the projected period. In addition, presence of key players of the market in this region has led to high availability of a variety of sonic facial cleansers. Manufacturers are carrying out surveys related to skin disorders/diseases to propel product innovation in this market. According to one of such surveys, nearly 80%-85% youth population in North America is prone to acne. Such studies are pushing manufacturers in the market to create awareness about their products and propel market growth.

Asia Pacific is anticipated to witness the fastest growth, followed by Middle East and Africa during the forecast period. Rise in disposable income, along with growth of the cosmetics market in this region, is expected to drive the market for skin care products and devices. Moreover, the electronic appliances market is driven by developing countries like China, Japan, and India. This is anticipated to increase market growth for sonic facial brushes.

Europe is anticipated to witness steady growth owing to market maturity in this region. However, due to growing geriatric population and increasing development in countries like Germany, this region has the potential to surpass North America as the market leader.

Grand View Research has segmented the global sonic facial brushes market on the basis of end use, distribution channel, and region:

Sonic facial brush End Use Outlook (Revenue, USD Million, 2015 – 2025)

  • Personal
  • Commercial

Sonic facial brush Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Online
  • Offline

Sonic facial brush Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America
  •  U.S.
  • Europe
  • Germany
  • U.K.
  • Asia Pacific
  • China
  • Japan
  • Central & South America
  • Brazil
  • Middle East & Africa
  • Saudi Arabia

Request A Free Sample Copy Of Sonic Facial Brush Market Report At: www.grandviewresearch.com/industry-analysis/electric-face-cleanser-market/request/rs1

Rhafine aims to provide sonic facial brush with unique design to help people enjoy a relaxed and satisfying face cleansing experience at home. Find out more about Rhafine’s sonic facial brush and other skin care devices at www.rhafine.com.

Rhafine is a high-quality microcurrent facial massager China supplier. Rhafine designs and manufactures good quality home use skin care device and portable handheld beauty devices. We are capable to do OEM and ODM projects of any home use beauty devices and skin care devices. We welcome Private label home use beauty devices and skin care devices cooperation as well. Our current product range covers: sonic facial brush, thermal sonic facial brush, blackhead vacuum remover, ultrasonic skin scrubber, microcurrent facial massager, RF skin tightening device, LED face mask for acne, and LED face mask for anti-aging. Rhafine constantly invests on new product development and aims to provide full range of high quality home use skin care devices.

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